Different types of logo.
A logo is a concept, symbol, and graphic element that represents the main feature or the basic orientation of a company. It is the first aspect of a brand a potential customer usually comes in contact with and is the “judge a book by its cover” moment. As a result, it is important that your logo conveys the right feeling and message to your customers.
Logos come in all shapes and sizes. A logo can be either: letter-based (logotype), image-based or a combination of two.
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- Logotype
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- Logo
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- Logotype
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- Logo
Quality of your logo.
Vector Graphics?
Image files such as .jpg, .png or .gif are raster (not vector) graphic and lose quality when scaled up. The video below explains it well.
- Designing a logo.
2. Scalable/Legible?
3. Versatile for working on a variety of media?
4. Unique?
6. Timeless?
7. Impressive and Enticing?
8. Simple? – complicated illustrations or hard to read fonts are best to be avoided.
Who should design it?
Alternatively, if your budget is very low you could use Fiverr or a similar platform. Just ensure you ask for vector graphic, not just an image.
More revisions are not always a good thing. Having a lot of choices can slow down the process, become confusing and if your feedback is clear you should not need more than one revision of logo concepts.
Set yourself for success.
- branded content
- stationery/business cards
- website design
- social media profiles
- internal documents
- billboards and printed ads
- digital ads
It pays off to choose a design agency who can quickly nail your brief and deliver quality logo designs. At Branderbee we believe every logo should be:
Meaningful
Memorable
Scalable
