3 Signs of a Great Logo

Different types of logo.

A logo is a concept, symbol, and graphic element that represents the main feature or the basic orientation of a company. It is the first aspect of a brand a potential customer usually comes in contact with and is the “judge a book by its cover” moment. As a result, it is important that your logo conveys the right feeling and message to your customers.

Logos come in all shapes and sizes. A logo can be either: letter-based (logotype), image-based or a combination of two.

Quality of your logo.

A professional logo needs to scale well. It needs to look as good on the screen (e.i. website, Facebook) as in print (e.i. business cards or billboards). This is where vectors become useful.
 

Vector Graphics?

Vector graphics, such as logo designs keep high quality in any size. They are made out of shapes connected with dots (vectors). This is why your designer or print company may ask for .ai, .eps or .svg extensions, at the end of the logo files you send.

Image files such as .jpg, .png or .gif are raster (not vector) graphic and lose quality when scaled up. The video below explains it well.
  1. Designing a logo.
Of course, it matters how your logo looks. It should very much reflect your brand core values. These could include being eco-friendly, competitive or trust-worthy. It helps to know your company well before you introduce it to the world, right? When coming up with ideas try to answer below.
 
Is the logo:
1. Easy to remember and understand?
2. Scalable/Legible?
3. Versatile for working on a variety of media?
4. Unique?
6. Timeless?
7. Impressive and Enticing?
8. Simple? – complicated illustrations or hard to read fonts are best to be avoided.
 

Who should design it?

You won’t be surprised to hear your best option here is to go with a professional company, with a good amount of logo designs under their belt. Developing a logo this way will not only save you time but also result in a logo which is practical to use.
 
Be wary of cheap designers. Keep in mind that a good designer will spend at least a couple of hours researching your niche,  sketching the ideas and finally creating the vector graphic. So how much is their time worth? £5/hr, £10/hr, £20/hr?
 

Alternatively, if your budget is very low you could use Fiverr or a similar platform. Just ensure you ask for vector graphic, not just an image.

More revisions are not always a good thing. Having a lot of choices can slow down the process, become confusing and if your feedback is clear you should not need more than one revision of logo concepts.

 

Set yourself for success.

When you are working with your logo designer it is always worth to provide a reference such as your own concept drawing, benchmark examples of other logo designs. 
 
Let your customers, clients and competitors see your logo
Once you pick the design – remember, the logo is there to be seen. This means you have to create brand assets, using your logo design. Brand assets may include:
 
  • branded content
  • stationery/business cards
  • website design
  • social media profiles
  • internal documents
  • billboards and printed ads
  • digital ads
 

It pays off to choose a design agency who can quickly nail your brief and deliver quality logo designs. At Branderbee we believe every logo should be:

  1. Meaningful

  2. Memorable

  3. Scalable

 
When we design your logo we not only research your niche, sketch out ideas and provide a preview of your logo in context but also advise on branding and offer improvement suggestions on things like bringing traffic to your website and other essential areas of marketing. If you’d like to speak with us feel free to get in touch.
 
 
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