Attract ideal customer.

Every business and website design should start with an in-depth understanding of who your audience is. This includes basic information – such as age, gender, and location – to deeper psychological traits such as buying motivations or needs. The best way to really understand who is using your website and what they are trying to accomplish is by creating a detailed buyer persona. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Target audience discovery is an integral part of our web design service but for the purpose of this article, we created easy to apply to your niche (just pick their age) chart.

Check your buyer’s core values and triggers today and unlock your marketing potential.​

  • easy to apply to your niche
  • essential when creating customer personas
  • 100% free brings tons of value

List of other useful tools:


Xtensio offers a template for creating your buyer persona and you can use 3 of them for free. After that, they would ask you to upgrade to a paid account and with so many useful templates it could really make your business planning a lot easier.

HubSpot Persona Templates Download

We all love a good template and HubSpot are always full of good advice.


If you need help with your branding or would like us to design a fantastic logo for your company call now: + 44 (0)7513 633 470

Read More