Every business and website design should start with an in-depth understanding of who your audience is. This includes basic information – such as age, gender, and location – to deeper psychological traits such as buying motivations or needs. The best way to really understand who is using your website and what they are trying to accomplish is by creating a detailed buyer persona. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Target audience discovery is an integral part of our web design service but for the purpose of this article, we created easy to apply to your niche (just pick their age) chart.