SEO Crash Course

Need more website visitors?

Don’t worry you are not the only person who does. This probably means you need SEO (Search Engine Optimization). It’s the practice of increasing the quantity and quality of traffic to your website through organic search engine results (such as Google).

Before the website is built:
 
When building the website:
 
  • Use keyword rich-text
  • Ensure the website is mobile-ready
  • Ensure it loads quickly
  • Add keywords to back-end
  • Add inbound and outbound links
  • Add alt tags to your images
  • Create a page for each service with its own keywords
  • Set up Google Analytics so you can monitor your website visitors
  • Add your business profile to local directories
  • Create GMB

Our on-going SEO plans:

After building your website:
 

SEO Strategy.

Because SEO discipline is so complex the best thing to do is to consult an expert to help you identify which services would be best suited for your goals and budget. There is a lot of work you could do yourself, like publishing new and interesting content on your website or sharing links to your website on social media and directories.
 

Paid for advertisement.

Facebook Ads – it is not easy to run a Facebook ad. The principle is that you not only put up an ad but you have to analyse the results and keep improving the advertisement until it is bringing enough traffic to turn some of it into paying customers.
 
Google Ads – you set daily budget (for example #10) and your ad will show at the top f Google for the keywords you chose. Every click on your add will be deducted from your daily budget. Price of each click will depend on a couple of factors
 
  • How popular is the keyword
  • What time of the day was the advert clicked
 

Clicks and Customers.

Unfortunately, the fact that someone clicked on your advert does not mean they will buy your product or use your services. This depends on the quality of your pitch (a combination of text and images) and the quality of your website.
 

Content is King.

Keeping your website updated and publishing relevant, quality content is the best strategy for attracting website visitors. This could include industry-related articles and posts, tips and advice, free guides, charts and templates, frequently asked questions and many more. Good content adds credibility and you can share it on social media platforms easily.

TOP TIPS

Google My Business

Why is it worth it?

  1. Free to set up.
  2. Helps rank in Google.
  3. Credible.

Implement Schema Microdata?

For this, you would need professional help. Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve the click-through rate.

TOP TIPS

On-Page SEO

  1. Establish your strategy first.
  2. Title your images properly.
  3. Use keywords and SEO tools.

LET US HELP

Need Help?

Our experienced team will help you set your on-page SEO or refer to SEO expert for ongoing services.

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