3. Blog subscribers
There are the people who have opted in to be notified when you publish new blog posts by email or RSS feed. Blog subscribers are relevant because they not only are consumers of your marketing content, but they help your search engine rankings with Google.
SAMPLE SMART GOAL: Increase blog subscribers by 40% by September 30, 2021.
These are website visitors who have exchanged contact information (their details) for content offer. This is the first opportunity for you to qualify visitors against your customer persona and see if there is a match or opportunity.
Lead magnet examples:
– PDF, Reports, Publications
– Competitions & Give-aways
– Templates, Excel sheets, Design Templates
– Free Samples & Trial Subscriptions
SAMPLE SMART GOAL: Generate 10 inbound marketing leads per month by November 28, 2021. OR
Capture 10 emails by giving away free lead magnet, by November 2021