Good logo needs to scale well..
Professional logo will look as good on screen (your website, Facebook) as in print (business cards or billboards).
Vector graphics keep high quality in any size. They are made out of shapes connected with dots (vectors). This is why your designer or print company may ask for vector or .ai extensions, at the end of the files you send them.
The ‘dots’ outline shape of the graphic. They will not be visible, but it is what makes your logo scale up and down, without loosing quality. If your designer did not send you vector files, they haven’t done their job properly.
The more complicated shape you pick the more vectors it will include (too many vectors can make it hard to use your logo in print). This is why it pays to keep things simple.
But is it pretty enough?
Of course it matters how your logo looks. It should very much reflect your brand core values. These could include being eco-friendly, competitive or trust-worthy. It helps to know your company well before you introduce it to the world, right?
When you are working with your designer it is always worth to provide a reference such as your own concept drawing, benchmark examples of other logos.
Let them see it!
Once you pick the design remember – your logo is there to be seen. By your clients, customers and competitors. This means you have to create brand assets, which may include:
- branded content
- website design
- social media profiles
- internal documents
- billboards and printed ads
- digital ads
It pays off to choose design agency who can quickly nail your brief and deliver quality logo designs. At Branderbee we also like to offer improvement suggestions on things like setting up your social media profiles. planning new website and other essential areas of marketing. If you’d like to speak with us about any of this feel free to get in touch.
Branderbee website – we are proud of our website. If you like it too, why not to get yours done by our experts? It all starts with a quick form asking questions about your project, followed by price quote.